You can now add Leal sign-ups to your own website with a simple widget.

Choose a QR code or an embedded form, copy the code from your poster page, and paste it into your site so customers can join your loyalty programmes online too.

Card setup now includes more control over the fields shown on wallet passes.

You can choose whether to show the default Member and Next reward fields, and add up to two custom fields with your own label and value.

These fields appear in the card preview and are used on Apple Wallet and Google Wallet passes.

Pro accounts now have access to the Analytics page.

The page shows views, visitors, signups, wallet installs, signup rate, and wallet install rate across the last 7, 30, or 90 days. Results can be filtered by poster or card.

It also includes charts for acquisition activity, signup funnel, and loyalty activity, plus breakdowns for top posters, top cards, traffic sources, devices, and tracked events.

This is the first step toward smarter customer targeting in Leal. Over time, analytics will support upcoming campaign tools with predictive insights, using machine learning to help identify patterns such as which customers are most likely to return, redeem, or need a timely reminder.

You can now bulk import customers into Leal using CSV files, making it easier to get started or sync from existing systems.

We've also added external ID + source fields to customers. These are now supported in Zapier v1.1.0 too, allowing customer lookups and syncing with third-party systems like Square to work much more reliably.

You can now control what information customers need to provide when signing up via your posters.

• Require email, phone, or both. Choose whether customers must enter just one or both contact methods.
• Require date of birth. Make birthday a mandatory field.
• Minimum age check. Set a minimum age (e.g. 18) for venues that need age verification.

You'll find these settings when creating or editing a poster, under "Sign-up requirements." The sign-up form updates automatically to reflect your choices.

Leal now supports French and Spanish.

The product automatically uses your browser language, and you can change your preferred language anytime in your profile settings.

More languages coming soon. Request yours here: https://feedback.getleal.com/b/6m4nq5w0/feature-ideas/idea/new

Opt in to the new Leal beta program and get early access to new features before they're released to everyone.

Enable it here: https://app.getleal.com/users/edit

You can now upload a dedicated square icon for your loyalty cards.

This image is used as the lock screen icon on Apple Wallet and the program logo on Google Wallet giving your brand a crisp, properly formatted look on both platforms.

Previously, your rectangular logo was scaled down for these square slots, which could result in a tiny or awkward appearance. Now you can set a square icon at the store level (used as the default) or override it per card.

Upload one from Store Settings or the Card editor under "Square icon."

You can now get Apple Wallet and Google Wallet URLs directly from the API when creating or viewing customers and their loyalty cards. This means you can send pass links to your customers from your own system - perfect for POS integrations or custom email flows.

What changed: All customer card responses now include apple_wallet_url and google_wallet_url

The Zapier "Create Customer" and "Add Stamps" actions also return these URLs, so you can use them in your Zaps. Version 1.0.1 Zapier integration released.

No action needed on your end. The new fields are automatically included in responses.

See: Leal API documentation.