Leal now has an MCP server, so you can connect Claude, ChatGPT, Cursor, Codex, VS Code, or any MCP-compatible assistant to help create your loyalty programme.

Share your business website and your assistant can read your brand, preview Apple Wallet and Google Wallet card designs in chat, then save the chosen card with rewards, a QR signup poster, and store locations.

You can try designs before creating a Leal account, sign in with OAuth when you're ready to save, and disconnect access any time from Settings → AI agents.

Learn more at getleal.com/mcp.

You can now have Leal send your store's activity to your own systems as it happens. Open Webhooks in your account settings, paste a URL, and choose which events to send: all of them, or any mix of the seven below.

• Customer joined: a new sign-up from a poster, the app, an import or the API.
• Customer updated: a change to name, email, phone, birthday, or marketing and SMS consent.
• Card issued: a customer got a loyalty card. Includes their Apple Wallet and Google Wallet links.
• Stamps earned and Stamps removed: every change to a card's balance, and where it came from.
• Reward unlocked: a customer now has enough stamps for a reward. Sent once per reward.
• Reward redeemed: a reward was used and the stamps were deducted.

What stores are using it for:

• Adding new customers to a CRM or mailing list the moment they sign up.
• Emailing or texting the wallet links to a new customer from your own email or SMS tool.
• Messaging staff in Slack or Teams when a regular unlocks a free coffee, so they can mention it at the counter.
• Keeping stamp balances in step with a booking system or point of sale.
• Logging redemptions in a spreadsheet to see what your rewards cost each month.

Each request is signed, so your server can check it came from Leal. The signature follows the Standard Webhooks format, which has ready-made libraries for most languages.

Click Send test event to check your endpoint straight away. Each endpoint's page shows the response from its last delivery. If your server doesn't answer, Leal retries up to 10 times over about four hours. An endpoint that hasn't accepted a delivery for three days is paused, so you can fix it and switch it back on.

Developers can manage everything through the API too. The guide at getleal.com/developers/webhooks has example payloads and signature code for Node, Python and Ruby.

Webhooks are on paid plans, like API tokens. Zapier users don't need to change anything: your Zaps keep working as they do today.

You can now export your customers to a CSV from the Customers page.

We build the file in the background and email you a download link when it's ready, so there's nothing to wait around for. It uses the same columns as the importer, which means you can edit it in a spreadsheet and upload it straight back.

Download links last 7 days, then the file is deleted. Run the export again any time you need a fresh copy.

Choose what you ask customers for. Poster sign-up now has three modes: email and phone, email only, or phone only.

Whichever you pick becomes how customers are identified. You can also mark fields as required, including date of birth, with an optional minimum age if your programme needs one. Ask for less and sign-ups get faster; ask for more and your customer records get richer. Your call.

Make the card look like yours. Upload a custom stamp icon instead of picking from the presets, and set the stamp colour and fill separately so collected and uncollected stamps read clearly at a glance.

Checkout now shows prices in your local currency, on every plan.

If you're outside the US, you'll see the amount in your own currency at checkout. No more guessing what lands as on your statement, and local payment methods are available where your bank supports them.

Nothing changes if you'd rather pay in USD: it's still there as an option, and existing subscriptions are unaffected.

You can now upload a custom stamp icon when creating or editing a loyalty card.

Stamp backgrounds can also be customised separately from the stamp icon colour. Existing cards will continue to use a white stamp background by default, with the same active and inactive stamp opacity behaviour as before.

Leal now also supports German, Italian, Portuguese and Japanese.

You can now add Leal sign-ups to your own website with a simple widget.

Choose a QR code or an embedded form, copy the code from your poster page, and paste it into your site so customers can join your loyalty programmes online too.

Card setup now includes more control over the fields shown on wallet passes.

You can choose whether to show the default Member and Next reward fields, and add up to two custom fields with your own label and value.

These fields appear in the card preview and are used on Apple Wallet and Google Wallet passes.

Pro accounts now have access to the Analytics page.

The page shows views, visitors, signups, wallet installs, signup rate, and wallet install rate across the last 7, 30, or 90 days. Results can be filtered by poster or card.

It also includes charts for acquisition activity, signup funnel, and loyalty activity, plus breakdowns for top posters, top cards, traffic sources, devices, and tracked events.

This is the first step toward smarter customer targeting in Leal. Over time, analytics will support upcoming campaign tools with predictive insights, using machine learning to help identify patterns such as which customers are most likely to return, redeem, or need a timely reminder.